Friday, October 15, 2010

Antique Dealers, Do You Know Where The Kids Are?

Last week I went to an antique show with my son, who is 29.  He doesn't "fit the mold" of what antique dealers typically see in their shops. I don't think he's EVER gone in one voluntarily.

But while standing there in line I looked around. And the following photos are "the symptom" and the problem and they point graphically to the answer of why there is such a huge decline in antique sales.  Check these out..

Can you find the common denominator?

It's the gray hair.  If we want to thrive, not just survive, we have to start focusing on the younger clientele as well as our tried and true vintage people.   We have to carry what they are interested in. More on this later. Think about what you sell and "who" buys it.

See my point?

1 comment:

  1. Here's her son chiming in too...

    One of the things I noticed at this convention is that a number of dealers didn't even give me a second glance when I came to their booth. Regardless if I was looking at something of interest they had for sale or not. I felt as if I wasn't taken seriously as a customer. Granted, I'm a young person, dressed youngly, but I also showed up to this antique show looking to spend, and mostly went away disappointed. Not all of that is to blame on unwelcoming dealers, but some of it is...